After initially working as an accountant, Joe joined his family business JS Sports in 2004. He gained experience across all facets of the business before taking on the role of General Manager in 2009.
Working closely with his father, JS Sports grew from a small family business into a national distributor of School and Sportswear. This included AFL Licencing contracts in South Australian Community Football, Western Australian Community Football, AFL NSW/ACT, Northern Territory with preferred panel status with the SA Department of Education. The brand was transformed into a
house hold grass roots name employing over 60 staff before the business was acquired by the Belgravia Group in November 2019.
Joe successfully converted his families South Australian factory into a technology based manufacturing facility, along with expanding the supply chain into China and other parts of South East Asia. Joe studied Commerce at the University of South Australia.
He also played semi-professional soccer in the South Australian Premier and Amateur Leagues.
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